A new way to advertise
This strategy allows you to create content that will help you become familiar with your audience and give your name in people's minds that maybe they can not buy from you this week or even next month, but will remember the your name when they decide to do so. This strategy can also affect the success of SEO tactics, as some Web sites where guests content will allow you to have a link in the article that refers to your domain, known as "backlinks".
The marketing of off-page content enables you to create a network of reference links and related content that will rise to authorities in the field. Most authorities have, the more you will be contacted by blogs and other publications for your opinion, which of course will be an even more authoritative platform from which to sell to your target customers.